The Shakespeare Conference: SHK 8.0749. Friday, 11 July 1997.
Date: Thursday, 10 Jul 1997 16:02:28 -0400
Subject: A Marketing Slogan for Shakespeare
My kids and I recently saw both the "Hamlet" and "Twelfth Night" films,
and Shakespeare was a topic of dinner-table conversation. We decided
that Will needs a marketing slogan, the kind of zinger that instantly
answers the question "Why?". Our suggestion:
"SHAKESPEARE: because he's a better writer than you are."