The Shakespeare Conference: SHK 11.1343  Tuesday, 4 July 2000.

From:           Clifford Stetner <
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Date:           Saturday, 1 Jul 2000 18:01:09 -0400
Subject: 11.1206 Re: The Almereyda *Hamlet*
Comment:        RE: SHK 11.1206 Re: The Almereyda *Hamlet*

I would like to make very brief comments about this movie.   I guess it
is supposed to be pomo to show the ghost of old Hamlet illuminated from
behind by a Pepsi machine, and I'm sure some will argue that, if such a
thing as product placement had been available to Shakespeare, he would
have leapt at the opportunity, but I couldn't help associating Pepsi
with the very corporate villains against whom I was supposed to by
sympathizing in the plot, and so I felt that giving them a place of such
honor weakened the dramatic force of the tragedy.

Clifford Stetner
CUNY Graduate Center
http://phoenix.liu.edu/~cstetner/cds.htm