The Shakespeare Conference: SHK 14.038  Tuesday, 7 January 2003

From:           Sophie Masson <This email address is being protected from spambots. You need JavaScript enabled to view it.>
Date:           Tuesday, 7 Jan 2003 11:41:26 +1100
Subject:        REIMAGINING SHAKESPEARE Paperback

Dear fellow SHAKSPEReans:

I'm forwarding this message from Naomi Miller, editor of the Reimagining
Shakespeare book, with her permission, to see if anyone is able to help
in this endeavour--which would be much appreciated.

Sophie Masson


I met with Emily Vail, who supervised the production of our volume for
Routledge, when I was at the MLA conference in NYC last week, and here
is what she suggested to me regarding the possibilities for a paperback

As you know, the list price for this volume in paperback is $95, aimed
at library collections, and effectively pricing it beyond reach for the
educational market.  I observed to Emily that I would certainly use this
book in my own classes on "Adapting Literary Classics for Children" if
it were available in a reasonably priced paperback edition, but could
never consider using it thus at the current price.  Moreover, I believe
that the market for this volume could include not only college and
graduate level classrooms, but schoolteachers as well, and it could be
marketed, in a paperback edition, at conferences aimed at teachers, like
the International Reading Association (a conference that Routledge, with
its higher education market, is less familiar with).

Emily told me that Routledge will evaluate the volume for reissue  in a
paperback edition within 12-18 months, and at that time, will take into
account any comments received from teachers or professors, suggesting
that they would be happy to use the volume in their courses if it were
available in paperback, but not at the current hardcover price.

Here is where all of you come in - a number of you are already teachers
or college professors, and may know of colleagues in addition to
yourselves who would be willing to send an email to Routledge
[attention:  Emily Vail: This email address is being protected from spambots. You need JavaScript enabled to view it.] with a message
encouraging paperback publication.  Emily said that the more such
messages, the better, so I'm now requesting your assistance in sending
Emily such a message from your own perspective, and in soliciting
similar messages from likeminded colleagues.  Routledge often publishes
in paperback, but this volume is now in a children's literature series
that has not routinely come out in paperback in the past, and thus needs
the added impetus of public opinion to push the publisher toward the
paperback decision.

I believe that the outstanding array of essays in our volume deserves as
wide an audience as possible, and so I would like to encourage each of
you to convey that message to Emily, ideally over the next few months.
She promised me that she'll keep a file with that end in mind, and that
she herself is very supportive of the paperback option, although she has
no decision-making power in the process.

If you could copy me (This email address is being protected from spambots. You need JavaScript enabled to view it.) on any message that you
send, that would be enormously helpful, as I can begin to amass my own
file of recommendations that the volume appear in paper.

You'll be happy to know that the volume received an enthusiastic
reception after the MLA session that I led on "Transforming Classics
for  Children," which included one of our volume contributors, Gregory
Colon  Semenza, who presented a brilliant paper on the relation between
OTHELLO and the film "O". . .

I hope all of you are doing well, and look forward to staying in touch
with each of you.

All the best,

S H A K S P E R: The Global Shakespeare Discussion List
Hardy M. Cook, This email address is being protected from spambots. You need JavaScript enabled to view it.
The S H A K S P E R Web Site <http://www.shaksper.net

DISCLAIMER: Although SHAKSPER is a moderated discussion list, the
opinions expressed on it are the sole property of the poster, and the
editor assumes no responsibility for them.

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