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Home :: Archive :: 2004 :: January ::
Marketing during Elizabethan and Jacobean Periods
The Shakespeare Conference: SHK 15.0067  Monday, 12 January 2004

From:           David Frankel <
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 >
Date:           Friday, 9 Jan 2004 12:49:13 -0500
Subject:        Marketing during Elizabethan and Jacobean Periods

Hi.  I have a student (highly motivated undergraduate) who is interested
in finding out about the theatre as a commercial enterprise during the
Elizabethan and Jacobean periods.  He's especially interested in
marketing questions:  how were productions and theatres advertised, what
kind of competitive forces affected prices, who made money and how, and
so on.

He's looked for books and articles but hasn't found much (which may be
because neither he nor I are using correct keywords in this instance).

Does anyone know of any good sources of information for this research
question?

Thanks.

cdf

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