Make a Donation

Consider making a donation to support SHAKSPER.

Subscribe to Our Feeds

Current Postings RSS

Announcements RSS

Home :: Archive :: 2005 :: January ::
Shakespeare's Bottom Pinched
The Shakespeare Conference: SHK 16.0139  Tuesday, 25 January 2005

From:           Robin Hamilton <
 This e-mail address is being protected from spambots. You need JavaScript enabled to view it
 >
Date:           Tuesday, 25 Jan 2005 10:11:29 -0000
Subject:        Shakespeare's Bottom Pinched

An article in the Daily Telegraph on Tuesday 25th January,
"Shakespeare's Bottom pinched by Levi admen", describes how Midsummer
Night's Dream has been expropriated for a television advert.

 >Although the language is complex and archaic, Levi's says it is not
worried
 >that it will go over the heads of young jeans buyers.
 >
 >"I think we underestimate young people today. Our research shows that they
 >understand it immediately," said Kenny Wilson, brand president for Levi's
 >Europe.

http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2005/01/24/nlevi24.xml

Robin Hamilton

_______________________________________________________________
S H A K S P E R: The Global Shakespeare Discussion List
Hardy M. Cook, 
 This e-mail address is being protected from spambots. You need JavaScript enabled to view it
 
The S H A K S P E R Web Site <http://www.shaksper.net>

DISCLAIMER: Although SHAKSPER is a moderated discussion list, the
opinions expressed on it are the sole property of the poster, and the
editor assumes no responsibility for them.
 

©2011 Hardy Cook. All rights reserved.