Shakespeare's Bottom Pinched
The Shakespeare Conference: SHK 16.0139 Tuesday, 25 January 2005
From: Robin Hamilton <
Date: Tuesday, 25 Jan 2005 10:11:29 -0000
Subject: Shakespeare's Bottom Pinched
An article in the Daily Telegraph on Tuesday 25th January,
"Shakespeare's Bottom pinched by Levi admen", describes how Midsummer
Night's Dream has been expropriated for a television advert.
>Although the language is complex and archaic, Levi's says it is not
>that it will go over the heads of young jeans buyers.
>"I think we underestimate young people today. Our research shows that they
>understand it immediately," said Kenny Wilson, brand president for Levi's
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